June 09, 2003

The Real Problem With Commercializing Space

First up, there need to be some very serious notifications here of potential conflict of interest. While I got my start as a reporter covering space, I have spent most of the last 10-15 years working in various parts of the space industry, including five recent years as a contract employee to NASA. While I am no longer in that position, you need to keep that in mind as you read this, though you might be surprised at my take on NASA per se. You should also be aware that I have been verbally offered a job related to commercial space activities, and take that into consideration as well.

Second, I am largely going to ignore NASA in this post. There will be some discussion, but the real drivers towards a thriving commercial space industry, launch, orbital, and beyond, have little or nothing to do with NASA. While the part of me that is libertarian tends to agree with those who say NASA and the government should have no role, such thinking is extremely simplistic and unrealistic. The fact is, NASA is here and it has the potential to be the 800 pound gorilla of the piece. To wish such away is sheer fantasy. It is far better to face the fact that it is here, and figure out how to deal with it and how to make it useful for as long as it is here.

Third, I am going to take the position that technology is not the true driver. I will even go so far as to say that the exact technologies developed are largely irrelevant to the process. What matters is that the appropriate technologies will be developed as needed, and can be developed in a reasonable time frame from today if the key issue is addressed.

That key issue is where most discussions on this topic fail. If you want to have some fun, and prove a point, go to almost any space advocacy discussion and try to address any issue other than technology. No matter what the subject is at the start, the conversation or posts will turn rapidly and speedily away from the topic and focus in on technology. I am even willing to bet that if comments are left to this post, that they will tend to focus on technology, and not the true subject of the piece.

Why this is, I suspect, is because many of the people who are interested into going into space are of a scientific bent of one form or another, which focuses on technology and related advancement to solve any problem. Many grew up on Star Trek and later shows, almost all of which focus on technological solutions to problems. Indeed, that is pretty much the only option in that universe, given that money has been done away with, perfect utopian communism established (as opposed to Soviet- and Chinese-style socialism), and the Ferengi are used to represent capitalism. The bias implicit in that is left as an exercise for the reader.

Yet, it is to capitalism that we must turn if space is to truly be commercialized. Governments around the world have not produced truly new launch technology in almost 50 years. The Shuttle and Big Dumb Boosters (BDB) that are expendable all still use the same basic technology as was developed by the Germans at Penemunde. True, there have been refinements and even a few advancements in both solid and liquid technology, but the basic systems remain the same. Current efforts to develop new systems and technologies by government agencies are stymied by a myriad of factors.

That leaves private industry, and there the field is littered with broken dreams. From Blackhorse to Roton, promising technology that has failed to live up to its potential is scattered across the landscape. Yet, in many cases, it can be and should be argued that this is not the fault of the technology itself. The fault lies with the companies, and with many advocacy groups, who were so wrapped up in technology that they failed to consider the key issue: commercialization.

What is a commercial activity? It is an effort to make money by a company through a product, service, or technology. It is a truism of business that it takes money to make money. If you go and peruse the press releases of almost any commercial space effort, particularly those that failed, there is one root cause to the failure: the inability to secure adequate funding.

Was and is this the fault of government? No, it was and is not. The failure lies in the mindset behind most past and current efforts at space commercialization. The mindset focuses on technology, and ignores the business side of the equation. That is to be expected when most of the people involved, be they in start-up companies, the government, or with advocacy groups, approach the problem as a technological issue.

An exercise for the reader: Go do a search on business plans for any given commercial space launch venture, past or current. Take a look at that plan and look to where they plan to make money. Odds are, that they are looking at either satellite launches, or in the far-reaching plans, at some form of space tourism.

Another exercise for the reader: Go take a look at any study on space commercialization, be it one authorized by NASA or some outside source such as a space advocacy group. What do all of these studies focus on as the major source of income for a commercial launch company? Five will get you ten that it is satellite or related launches, and with more recent ones adding space tourism.

Now, go take a look at the total number of satellite launches each year. Take a look at projections for satellite and related launches each year for the next 10 or so years. Take a hard look at space tourism, and how many people can currently afford it and how low the price per pound to orbit will have to drop before it becomes a truly effective source of revenue.

The hard fact is that such a market is not going to really support one company independent of government support, be it in the form of launching satellites for the government or other direct and indirect subsidies. You can pretty much forget supporting multiple independent companies.

The true failure of space commercialization is that there has never been a viable business plan and commercial model for operations. The dream has been that if you build the technology, they will come. That may well be, and the stars the ultimate field of dreams. The reality is, however, that no one is going to provide the financing necessary for the dream.

Venture capital funds, investment banks, seed and venture funds, and angel networks all have one thing in common: They give out funds to make money. Talk to any of them and they will tell you that they are not looking for a twenty percent return on investment, but a two hundred percent return where possible. All these groups work on this basis, and while each has a specialty niche that they fill in the process, the bottom line for them is a realistic business plan that shows at least the potential for a significant return on their time and investment.

Without a realistic business model, people are not willing to invest in space technology development plans. While there are some sources of investment for space activities, such as SpaceVest, those funds are quite limited in comparison to the normal market.

So, what will it take to get the interest of the greater range of investment sources? In simplest terms, it means showing that there is a broader market for commercial space activities than satellite and related launches. It means developing realistic business opportunities in space that engage the full range of industry. You need to show multiple avenues of business, activities that extend far beyond tossing things out into orbit.

How then does one do this? NASA, ESA, and other governmental agencies have long funded research in a variety of scientific disciplines. It is an effort mired in controversy and a great deal of discussion, with some of the most serious attacks on the results and effectiveness of same coming from those who feel that funding of that research is taking away from their funding. When evaluating the claims and counterclaims, remember that both sides may be after the same limited resources and evaluate accordingly.

Fundamental or basic research is fine, but it is applied research that moves industry. NASA and other agencies have developed grand plans for major industry participation in space ventures. All such agencies have a price list, a very high price list, for entire facilities to be dedicated to such efforts. To date, no one has come forward with the massive amounts of money those agencies desire to get for such dedication. Again, such unrealistic planning, often by those with little or no experience in private industry, is a field of dreams approach.

What has worked are smaller facilities, often shared between companies, that have been made available for reasonable fees. NASA’s Space Product Development Program has clearly demonstrated this approach, and begun the process of developing the customer base needed by a commercial launch industry. Yet, this program too has problems, both internal to NASA and a culture that is inimical to commercial research, and external from those that see it as a threat rather than an asset.

If space commercialization is to succeed, what is needed is a bridge. The idea behind Space Product Development is correct in that no company, particularly companies who don’t see “rocket science” as being a factor to them and their development, is going to invest large sums of money in any effort. At best, they have to be made aware of the possibility of space being an asset to them, either for research and development or for production, and then enticed into trying it out.

Such incubation ventures are crucial, and somehow need to be brought out to a broader range of industry. It may be that simply working with industry to explore the possibilities may provide an interim business plan that can provide the profitability to move things forward, but it is not the firmest of plans.

Until such time as commercial space ventures can go to the investment community and show a multi-faceted and viable business plan, the funding is not going to be there. Until the investment community is educated on both the potential and the actuality of commercial research and development in a broad range of industry, they are not going to be willing to fund ventures to any significant degree.

Therefore, it is clear that three things need to be done.

First, the space community has got to shift its focus from technology to business. Technology is nice, but who is going to pay to use it is what is truly important. This cannot be a limited market, there has to be a broad base of industry involved.

Second, a larger customer base needs to be explored and developed. This will take some fairly serious education and recruitment of industry, and this will take time and resources. No company is going to invest even a small portion of its research dollars into trying something to see if it will work for them, unless they have good reason to believe that the gamble will pay off.

Third, a strong education effort is needed to the investment community. This needs to come not from the people developing this really nifty technology that will do all these wonderful things, but from companies that want to make use of that technology, that have a proven track record in their market segment, and some form of successful initial research. Again, they are not going to put their money into it without a good reason to expect a payoff, just as industry is not.

It also means realistic surveys and studies on space commercialization, ones that do not focus on technology and the way things are done, but rather on what can be done. Breaking the box will be difficult, because there is a great deal of vested interest in the current system. Doing it, however, is crucial.

The base for this exists, a cornerstone if you will. What is needed now are the people, companies, and the resources that will build up and out from it.

-30-

Posted by wolf1 at June 9, 2003 01:03 AM | TrackBack
Comments

I have always considered two commercial avenues to have been overlooked by investors. The first is mining. I have always believed that actual regular interstellar travel first begins with transport flights from mining operations. As with much of the exploration of the Earth, colonists will follow the mines. The second is solar energy collection. The sun releases enormous amounts of energy that are more easily harvestable outside the atmosphere.

Posted by: Tiger at June 9, 2003 02:53 AM

Blogged it over on "Arcturus." Your characterization of the commercial-space subculture is deadly accurate. Every space-biz conference I ever attended was dominated by engineers who were obviously pleased, but just as obviously stunned, to learn that the venture I was involved in actually included marketers and such.

I would add that even those companies who have managed to raise large amounts of money have not been able to spend it effectively, that is, to come through with a viable product or service. I attribute this to inadequate project planning and poor or nonexistent risk management. Technologists tend to have blind spots, to put it mildly. When and if I revive the project I was working on, I don't intend to make those mistakes.

Posted by: Jay Manifold at June 9, 2003 12:24 PM

The problem with solar energy is delivering it back to earth. Microwaves are nice but it will be hard to sell it to the public.

The other problem with solar energy is economics. Wind power will be driving electrical energy costs down by a factor of at least 2 over the next twenty or thirty years. It will be quite some time before solar cells in space are cost competitive with wind power.

Posted by: M. Simon at June 9, 2003 12:25 PM

Tiger,
You've proven the article correct. Mining is the technology. What is the market? Companies don't build mines just because they like to. They build them because customers are willing to buy a product that needs the resources that can be made from the materials that have been dug up. The key point being the cost associated with digging it up. Iron is extremely plentiful in red clay but its so hard to get out that its not cost effective.

If you really want to talk about something that someone is willing to invest in then limit it to products or services that you would either write a purchase order for or pay for at a cash register. 'Mining' is not something you buy.

-MM

Posted by: Michael Mealling at June 9, 2003 05:37 PM

Where were you 20 years ago? Yes, you are exactly correct. The fascination with technology to the exclusion of all else is undeniable. Space nuts like ourselves are, to be blunt, mostly nerds. To do well in business and marketing you have to be socialable and most of us just aren't like that. Drawing space ships is more fun than talking to people.

In the late 80's I tried to put together a business plan built around the multi-billion dollar R&D budget of the chemical engineering industry. If you could convince them that the hard vacuum / free fall environment of low Earth orbit could be thought of as just another R&D tool you might get them to sign on to a regularly launched experiment module / return capsule. But there I go, discussing technology.

As for communism is Star Trek, I personally prefer to believe that given limitless cheap energy and resources and an almost completely automated workforce, the result is an economy where almost everything is so incredibly cheap to manufacture and distribute that the net effect is the equivalent of everyone being fabulously wealthy. No character in the shows/movies has ever said this. It's just what I tell myself so I feel better about their communist rhetoric.

Posted by: Kelly Parks at June 9, 2003 10:17 PM

I have wondered if technical progress might have caused the collapse of the dream of space exploration. In classical scenarios we need asteroid mining to deal with resource shortages. It has turned out to cheaper to use materials more efficiently and extract them from lower-grade ores. If technology had stayed at a 1960 level, we would use more minerals, extract less, and see major shortages. Asteroid mining might pay for a few materials and that would create economies of scale. At the same technology level, many of the communications, weather, or spy satellites would have to be manned. It might be cheaper to supply them from space so asteroid mining might pay even
for common materials. The power supply would have to be nuclear and we might even have an orbiting fast breeder reactor similar to "Blowups Happen."

On the other hand, in this timeline it's cheaper to extract minerals from the six hexillion tons of Earth, satellites don't have to be manned, and the people who might have given us the planets have given us the Internet etc. instead.

I'm reminded of the following quote from in "Bounded in a Nutshell" by Charles Sheffield:
"The first stars were coming out, twinkling softly through the mellow haze. Somehow they looked a little dimmer and farther away than before."

Posted by: Joseph Hertzlinger at June 10, 2003 09:40 AM

Mining != Commercial Space. Pardon the self-promotion, but I discuss this at http://avoyagetoarcturus.blogspot.com/2003_02_01_avoyagetoarcturus_archive.html#90331127.

Posted by: Jay Manifold at June 10, 2003 05:49 PM

Very nice article, but I think it misses a point about government involvement. In my mind, one of the main tasks of governments is to provide initial infrastructure - roads, electricity, water, sewage, etceteras. In a mature community, some of this might be privatized, but that is after the initial heavy costs. I believe the same thing should be true about space colonisation! Government efforts (not just NASA, but including ESA, NASDA, Russia and everybody) should pay for the establishment of an initial, self-sufficient colony. Mind you, just self sufficient and no commercial mining stuff or tourist hotels. Then, commercial ventures would be "additional cost only", and the business case much easier to sell. Problem is that the government will need to be convinced that there will be commercial ventures before financing the infrastructure, and commercial players need the government to commit to funding the infrastructure before finding the really nice and realistic business cases. Catch 22.
/Niklas

Posted by: Niklas Järvstråt at June 10, 2003 08:19 PM

I am reminded of the vast rail network Britain constructed in India. The venture was a flop, mainly because the British built rail far beyond its demand.

A self-sustaining colony is one that produces enough to meet the demands of the colonists. One that is merely self-sustaining has little to nothing to offer in export. The towns and cities of colonial India, if more than self-sustaining, did not produce sufficient trade to warrant such a costly transportation network.

The difference between Calcutta and a space colony is that the latter has to be built from scratch by the colonizers. Since such a project entails a cost that would never be recouped (assuming the colony is merely self-sustaining), only a government or a charitable enterprise should build one. If this colony is going to play a role in space expansion, it must have some means of expanding its economic base after its initial construction.

Posted by: Alan K. Henderson at June 11, 2003 05:28 AM

What the vast majority of people think of when they "visualize" commercializing "space": Launch the raw materials, along with the processing facility and the crew to run it, spend a few days in orbit running the factory, then bring it all back home with a few kilos of finished product.

So long as that mindset controls the field, there is absolutely no way that space can ever be profitable.

Paradigm shift #1: The raw materials are ALREADY in space. We just need to gather them, and process them into the ingredients for whatever we intend to fabricate.

Paradigm shift #2: Building the factory on the planet surface, then pushing it from the bottom of the gravity well into orbit. As in #1, the raw ingredients are ALREADY in space. Boost into orbit a small materials processing facility, and BUILD the damn factory IN ORBIT--and LEAVE IT THERE. Then build another factory, and another, and another. And leave them ALL up there. (And not in LEO, but at the libration points--no reboosting required to keep it from falling into Tampa.)

Paradigm shift #3: Everything we make in orbit has to have a use on Earth. Horsehockey! We can make nearly everything we need on the surface, and do it much more cheaply than in orbit. Only some highly specialized compounds will ever prove more profitable when made in orbit. 99+% of materials fabricated in orbit should stay there, to be used to support permanent orbiting communities--and to be used in the manufacture of deep space exploratory craft, and starships as our understanding of advance propulsion technologies advances. Just about the only material that needs to come to the surface is the carbon nanotube cable that will be the path upon which runs the elevator to the stars.

If you want to generate enough clean energy to run the world, look to your own roof. Next time, put on solar shingles instead of standard shingles, and plug in to practically all the power you'll ever need. A dual-direction fuel cell (one that can use excess current to produce and store hydrogen, then run off that hydrogen when the sun isn't shining) is the only storage/generation device needed to complete the system.

And, finally--a comment thread that hits double digits! Laughing Wolf is on its' way!

Posted by: English Werewolf at June 29, 2003 08:33 PM

Maybe the reason space companies all use the "field of dreams" business plan is not because the hundreds of bright people who start such companies are lazy, unimaginative, or too technically focused. Maybe it's because of an ugly reality: there is nothing commercially interesting in space. It will cost billions of dollars to build the infrastructure to make access to space even moderately cheap. Perhaps there is nothing up there worth billions of dollars.

Mining? Are you high? Material from mines is moved to factories on ships and trains, the cheapest form of transport around. There, it is refined into raw metal (or whatever), and moved, again on ships and trains, to factories that make things out of it. Does anyone imagine space transport costs dropping to levels comparable to rail and sea, any time soon?

Zero-G materials? At the current cost of orbital access, or even a hundredth of it, anything you can make in zero G, somebody else can make a cheaper, good-enough substitute for on earth.

Miracle drugs? See above. And it's a long shot that zero-G will be uniquely useful (or useful at all) to bioscience, anyway.

Energy? See the comment about mining. There's enough energy on earth, in petroleum, goal, NG, frozen subsea ice, oil-shale and oily sand, breeder reactors, and hydro, to make solar satellites uneconomical for centuries. The only way this works is if we seed asteroids with self-replicating machine macroorganisms (self-sufficient autonomous factory complexes), which breed, and produce solar cells and other materials, and build the solar satellites for us, in space, for just the initial investment cost. Of course, engineering and transporting the seed macros will cost billions of dollars, the payoff would be a century or two beyond the typical VC's time horizon, and there's no guarantee that any asteroid, or close cluster thereof, would contain all the diverse materials necessary for a macro to feed on (but maybe Io?). If someone could just sign up an eccentric billionaire... hey, somebody funded "biosphere II". Somebody could fund this. But not a hard-nosed investor.

Tourism is about it. And tourism is pretty iffy - the cost would have to drop a *lot*, and even then, there isn't really that much in space to see or do. Think about it - cruise ships stop at interesting places, they don't just stay at sea for two weeks. Once the novelty wears off and all us nerds go once, the space tourism industry might die of boredom. Unless there is something illegal on earth that you can do in space - if gambling can turn Las Vegas into a city, something like it could turn orbit (or the moon) into a tourist destination. But what? Drugs? Go to Amsterdam. Spam and porn servers? Go to Sealand. Brothels? Go downtown. Child-rape? Go to Thailand. There's nothing I can see.

Am I missing something?

-- Tristan

Posted by: Tristan Bukowski at July 4, 2003 09:15 AM

A correction to my month-late comment that no one is ever going to read:

When I said "there's not much to see or do", I was mostly thinking of LEO, and "near the earth" in general. There's fabulous geology on Mars, IO, Callisto, and other places. People go to the Grand Canyon, Yellowstone, and the Alps; I can imagine them going to IO as well. Especially if there are ski runs, casinos, and plenty of fembot whores.

-- Tristan

Posted by: Tristan Bukowski at July 4, 2003 09:35 AM

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