The Laughing Wolf

Quizno’s Spongemonkeys: Yet Another Follow-Up

I still find it fascinating that this commercial (original post here) gave this site its highest traffic and record number of comments. Also fascinating are the comments and discussions posted by the readers. While a couple have had to be deleted because they failed to keep it civil, the majority have been quite good.

From not being able to hit the remote fast enough, I have noticed that the commercials have indeed morphed and there are some signs that this campaign will follow proven trends. For those interested, some of the basics of advertising, along with discussions on what make a campaign truly successful, go here.

While it remains to be seen if this produces more than buzz or a spike in sales, it is clear that the campaign has generated a lot of interest and discussion. Only time will tell if it was a truly effective or just a great debate.

LW